Save Food. Money & The planet.
Order sustainable groceries in one click to join the UAE’s fight against food waste.
✔️ Join FREE ✔️ Exclude items.
✔️Pause or cancel anytime
✔️ Every 1 or 2 weeks
Fruit and Veg Box
Up to 10 types of veg and 5 types of fruit in your box
See what's inside
Fight food waste and expensive grocery bills
Did you know, 3 million tonnes of food is wasted in the UAE every year?
Most of it is wasted simply because it’s 'too big', 'too small' or there’s too much of it. When this food is thrown, it also wastes the energy, water and resources that went into growing it.
We rescue this food then make it easily accessible - and that's where you come in.
By buying one a HeroGo grocery boxes, you’ll not only save time and money on your shopping, but you’ll be making the world a less wasteful place.
Plus, for every box delivered to you, we'll provide meals for two people facing hunger in the MENA region to fight inequality too.
Get ready to make a positive impact on our planet – one carrot at a time.
How it works
Choose your box
Join for free, choose a fruit, veg or mixed box. Exclude items and pause any time.
Sustainably sourced
We rescue high quality tasty produce from farmers & importers that look a bit different or in excess supply
Delivered to your door
Skip the store, and wake up to a box waiting for you
Honestly want to just say how amazing the produce is, the tomato’s have been a quality I don’t even find in the grocery store.
I’m enjoying service you are providing. Like the way of delivering and sustainable packaging. Friendly service, suitable website. I'd love to see more odd looking in my box.
The fruit and veg I received looked amazing and taste delicious. You're doing an amazing thing thank you.
Join our heroic community
With HeroGo, you’re the hero. We can only fight waste, bring down CO2 emissions and provide meals to those facing hunger because you help us reclaim food that would otherwise be thrown away.
"Super excited about @herogomena box. Love everthing they stand for and the work they do to battle food waste..." - Noor
"I’m very impressed with the quality and will highly recommend HeroGo" - eatgosee
"This is not only a great way to save food and the planet, but it’s also a great way to vary your diet as there is a surprise in every box." - Sigita
"A shout out to a new company that's helping to save the planet selling 'ugly' fruit and veg... I am a very happy customer!" - Elissa
"Go to HeroGo to help stop seriously good fruit and veg from going to waste." - Suzi
"I love my grocery box, and that it supports an incredible cause 💚🌱" - Ediwina
“Amazing! I love the variety in each box and the quality is outstanding. They exceed my expectations every week."-Oteri
“We loved our box. There were so many great fruits and vegetables, and we loved getting a recipe as well - it was a great surprise factor! It would have been such a shame if that food had gone to waste.” -Emilia and Ohrtmann
“I’m very much enjoying the fruit and veg delivery each week - I open it with my toddler and we look at the fruit and veg together. It’s great - depending on what arrives, it prompts us to try new things, rather than staying in a routine of buying the same veggies each week!” - Michelle
“Thank you for only using sustainable bags for the produce.” - Teresa
HeroGo in the news
Join our HeroGo community on Instagram @herogomena
